A Little Bit About Us

Big Cedar is a boutique shop with the agility of a freelancer and the technical chops of a big agency. The core team consists of a marketing strategist and web developer with over 16 years combined experience in SEO, web design and technology consulting.

Our Specialty

We treat your marketing spend like it was our own. There are dozens of levers to pull in digital marketing but we’re limited by time and resources. Our holistic approach means you’ll always get our honest advice for your unique situation.

We take pride in building  well-structured web pages with great copy, informed by SEO and optimized to convert. It’s our attention to detail, transparent approach,  and honest advice that keeps clients coming back.

What It's Like to Work With Us

Every project kicks off  with a call with our founder, Victor, and an onboarding questionnaire to understand who your ideal client is and what your goals are. Then we set up a client portal where you can track project tasks, invoices and other project files on demand.

We always lay it out in plain English –  no marketing speak here. If we think your marketing dollar is better spent elsewhere, we’re not afraid to tell you.

We’re gaining momentum every day, come join us on the journey!

Our Values

Move with Integrity

Be accountable and default to honesty. We do what we say we’ll do, and we care about doing it right. We use 100% white-hat tactics to create amazing content for the right audience.

Be Human

Show empathy and create for people first. Things come up, but with transparency, honesty and an open line of communication, we can agree to pause or move forward, together. We don’t live to work, we work to live.

Be Resourceful

We’re never too proud to ask questions. We don’t “should” on ourselves – if we can’t find or don’t know the solution right away, we’ll tap our network, then document and learn from it. This often starts with vulnerability, followed by meticulous research and deliberate practice.

Take the Long View

Set it up right today to save headaches tomorrow. We’re always asking, “What would the client think? Is this the best in the long run for all parties?”. Whether it’s back-end tweaks or taking breaks during Zoom calls, we’re in it for the long-term. 

Look to Delight

It feels great to be delighted, whether it’s at the restaurant or from a professional service. It’s our attention to detail and honest advice that sets us apart. We take pride in clients handing us the keys and trusting us to find the solutions, then delighting them with the results.

Meet the Team

Fully Remote Since Day One​

victor lai big cedar

Victor Lai

Strategist & Principal

Victor made his first website in 1997 for his school, and has been at the intersection of technology, marketing and design ever since. He started Big Cedar to combine these skills with his passion for helping people doing good work, thrive. A recovering digital nomad who loves Excel, Victor is a movement and outdoors enthusiast. If there were spreadsheets in nature, he’d probably try to automate it, then celebrate with a headstand.

skylar sun big cedar

Skylar Sun

Lead Web Designer

Skylar has always had a passion for creating satisfying designs and illustrations. At first, this manifested itself in never-ending doodles in the margins of his homework, but has now blossomed into a full-blown career. When he’s not creating a mockup in Figma or developing in WordPress’s Elementor, he can be found biking through the forests and mountains of the Northshore.

Erica Yu

Digital Marketing Specialist

Erica thrives off of using her creativity and limitless curiosity to support others. Her passion for marketing sparked during her university journey, where she delighted in helping client companies reach their goals. Marketing is not the only outlet for her imaginative nature, as she also likes to find new hobbies such as crocheting and painting. But you will most likely find her at the newest restaurants around the city, trying everything on the menu.

Join the Team!

We have big goals for Big Cedar, and it starts with quality people and awesome clients from diverse backgrounds. We love delivering big wins for our clients, but we also have fun internal projects to intentionally hone our skills and flex our creative muscles.

If this resonates and you are resourceful, appreciate quality, have high emotional intelligence, and love learning in a positive environment, we’d love to hear from you!

Land Acknowledgement

Big Cedar Creative is a BC-owned digital marketing agency operating on the traditional unceded territories of the K’ómoks, xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Nations. We respectfully honour their people, cultures and traditions. We work towards Truth and Reconciliation by learning the truth about our history. 

Have a Project in Mind?