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Holistic SEO Services for Small Businesses & Non-Profits
We take the mystery out of SEO with our custom plans that explain, in plain English, what you actually need, and the steps and resources to execute it – not just the bullet points.
You’ll have a custom action plan and clarity on where you stand.
We don’t just offer push-button services that spit out a massive to-do list. We look at all aspects that affect search rankings and go one step further – getting quality leads.
Need help with implementation? We got that covered as well.
Search Engine Optimization (SEO) is the process of making changes to improve search rankings to get in front of the people you’re trying to attract – your ideal customers.
Google has over 200 ranking factors, but at its core, it’s trying to deliver the best result to a user’s search query in the fewest clicks (and sell Ads, but that’s another topic).
An SEO optimized website is fast, easy to use, and rich in relevant, useful content. Combined with a content strategy, it reveals opportunities based on data and research to get your content in front of the people you’re looking to attract.
If you need results quickly (less than two months), paid advertising will get you there faster.
If you’re launching a new energy drink, your money is better spent building awareness.
And if you have very limited marketing resources (less than $1,000), hiring an SEO agency doesn’t make sense. We’re not saying don’t do SEO, in fact, do as much DIY SEO as you can (Backlinko, Moz and our SEO blog are great places to start), but you may be better off promoting in-person and on social media.
However, if you do have a budget to invest in growing your business and your expectations are measured months and not days, investing in organic growth is one of the most sustainable ways to grow engagement.
We only work with companies we know we can help. For example if you run a busy newspaper or have an established store selling 500 SKUs of t-shirts, there are agencies that do that better.
We’ve seen success with companies who have never had an SEO budget and are looking for guidance, or have hired a consultant before with mixed or uncertain results.
“Victor really took the time to get to know me, my business, and my goals. I’ve always been afraid of marketing/sales being “icky” but Victor helped me execute a plan that was authentic and highly effective. Big Cedar tripled my new patient bookings, which is more than I had hoped for!”
Elena Moore
Naturopathic Doctor
Jericho Integrated Health is a team of nine health and wellness practitioners including naturopathic doctors, RMT’s, osteopaths and reflexologists specializing in personalized medicine and pain management.
Our services are designed to uncover deeper issues that result in real business impact when resolved.
Though we use paid tools to automate repetitive tasks, we don’t provide automated push-button services. These tools have their limits, we use them but don’t take them as gospel. We lean on our experience and technical expertise to interpret and prioritize issues to focus on what actually makes an impact.
Most SEO agencies focus too much on a technical audit. All of our engagements start there, as fixing technical issues gives us a solid foundation, but our experiences have shown there’s so much more to SEO.
Our research helps u understand the search behavior and psychology of your best customers. Combined with data analysis and our experience, we discover the most valuable keywords to target and the best opportunities that affect the bottom line.
Here’s what that looks like:
Ranking for your target keywords is the point of SEO. We dig deep into what’s working best for your competitors and mine the data for the best opportunities to outrank them. This includes:
SEO is an investment. Just as you’d spend on business development to acquire more leads, think of SEO and content strategy as your sales people working for you around the clock, 24/7.
SEO often grows exponentially – a great piece of content will keep a steady stream of leads coming years down the road.
An audit to check that no technical issues are holding you back.
Technical SEO Audit
We start every engagement by checking for technical issues that may hurt your ability to rank.
Search Console setup
GSC is a free service from Google that helps monitor, maintain, and troubleshoot your site's search results.
Crawl & indexing check
Do search bots have issues crawling your site. Are some pages missing from the search results (index)?
Site structure & sitemap
Sitemaps help Google navigate your site. We check what pages are in or left out, and if the structure is optimized.
On-Page SEO analysis
On-page fundamentals to ensure page titles, meta tags and structured data is set correctly.
Broken link check
We look for broken links (404 pages) and orphan pages with no incoming links.
Site speed & performance
Speed is a ranking factor. We diagnose what can be slowing you down.
Image analysis
Image files that are too can slow down the site and broken images lead to bad user experience.
SSL Security & Redirects
Google sees https, http, www, non-www as different sites. There should be only https.
Duplicate content
Duplicate content without canonical tags can negatively affect SEO.
Mobile usability check
Is the site mobile-friendly? Mobile accounts for >50% of users.
SEO fundamentals, competitor analysis, opportunities and a plan.
Everything in an SEO Audit plus:
SEO Action Plan
An actionable plan with each issue ranked by impact, severity and effort.
Competitor analysis
Deep research into what's working for them and what's missing, to find the best opportunities to rank.
Keyword research
We find the highest value keywords to target based on volume, competition and search intent.
Internal linking optimization
Effective internal linking is often overlooked but is key to improving rankings.
Best opportunities report
More than a list of keywords – we sum up the best content opportunities to get more leads.
Backlink analysis
We look at all incoming links to see which are helping or hurting, and recommend quality link opportunities.
Local SEO optimization
We analyze your Google My Business (GMB) page and how you appear in local search results.
Site schema optimization
Structured tags that improve the way search engines read and represent your page (e.g. product, FAQ)
Content analysis of top 5 pages
We look at your best performing pages and make recommendations to make them better.
3 new content recommendations
The best ideas for new posts or pages to get more leads, based on our deep research.
SEO & content strategy for complex sites, e-Commerce, and larger websites.
Starting at
Everything in the Starter Package plus:
Conversion optimization audit
A website audit from a CRO (Conversion Rate Optimization) lens to see if the site is leading the user to a desired action.
Content strategy plan
We create a custom, sustainable action plan to improve your content to get more of the traffic you're looking for.
5 content briefs
Detailed briefs to hand off to your writer, pre-structured with headings to rank. No writer? We do that, too.
Outreach / backlink recommendations
Deeper target market and industry research to find the best sites to get links from that will boost search rankings.
Google Analytics traffic analysis
We look beyond search to user behavior to identify issues visitors have with the site that keep them from converting.
Technical Implementation
Our team will execute the technical and content recommendations
Content analysis of top 15+ pages
We look at your best performing pages and make recommendations to make them better.
10+ new content recommendations
The best ideas for new posts or pages to get more leads, based on our deep research.
These prices are estimates in CAD$. Audit & Starter Packages are based on a 5-page brochure-style site.
It’s a big red flag when we hear promises around timelines with SEO.
SEO results depend on several factors including:
Most often, it takes 3 to 6 months to see results, but it is unique to the situation. We’ve seen movement a a few weeks, particularly after resolving technical SEO issues like those caused by site migrations or domain name changes.
SEO is the process of making changes to improve search rankings to get in front of the people you’re trying to attract – your ideal clients.
Google has over 200 ranking factors, but at its core, it’s trying to deliver the best result to a user’s question (aka search query) in the fewest clicks (and sell Ads, but that’s another topic).
Part of SEO is helping search engines (Google being the big one) find your content more easily by optimizing the site and page structure. This is technical SEO and on-page SEO in a nutshell.
Another part of SEO is building backlinks and a content strategy to capitalize on opportunities based on data and research.
Before kicking off a major marketing initiative like a content push or website redesign, establish a solid foundation with an SEO audit and set up your website for success.
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