SEO Consulting That’s More than Bullet Points

Holistic SEO Services for Small Businesses & Non-Profits

Every SEO consultant promises more traffic and more leads.

Few deliver actionable advice with an honest, professional approach, and the technical expertise to back it up.

We take the mystery out of SEO with our custom plans that explain, in plain English, what you actually need, and the steps and resources to execute it – not just the bullet points.

You’ll have a custom action plan and clarity on where you stand.

We don’t just offer push-button services that spit out a massive to-do list. We look at all aspects that affect search rankings and go one step further – getting quality leads.

Need help with implementation? We got that covered as well.

Clients That Grow With Us

What is SEO and Why Do I Need It?

Search Engine Optimization (SEO) is the process of making changes to improve search rankings to get in front of the people you’re trying to attract – your ideal customers.

Google has over 200 ranking factors, but at its core, it’s trying to deliver the best result to a user’s search query in the fewest clicks (and sell Ads, but that’s another topic).

An SEO optimized website is fast, easy to use, and rich in relevant, useful content. Combined with a content strategy, it reveals opportunities based on data and research to get your content in front of the people you’re looking to attract.

Not Everyone Needs SEO

If you need results quickly (less than two months), paid advertising will get you there faster.

If you’re launching a new energy drink, your money is better spent building awareness.

And if you have very limited marketing resources (less than $1,000), hiring an SEO agency doesn’t make sense. We’re not saying don’t do SEO, in fact, do as much DIY SEO as you can (Backlinko, Moz and our SEO blog are great places to start), but you may be better off promoting in-person and on social media.

However, if you do have a budget to invest in growing your business and your expectations are measured months and not days, investing in organic growth is one of the most sustainable ways to grow engagement.

Are We a Fit?

We only work with companies we know we can help. For example if you run a busy newspaper or have an established store selling 500 SKUs of t-shirts, there are agencies that do that better.

We’ve seen success with companies who have never had an SEO budget and are looking for guidance, or have hired a consultant before with mixed or uncertain results.

We work best with:

Non-profit & professional organizations
Wellness, dental & medispa clinics
Professional services w/ a high ATV
B2B SAAS & Enterprise Software
Small businesses doing great things!

What We're Proud of

“Victor really took the time to get to know me, my business, and my goals. I’ve always been afraid of marketing/sales being “icky” but Victor helped me execute a plan that was authentic and highly effective. Big Cedar tripled my new patient bookings, which is more than I had hoped for!”

Elena Moore

Naturopathic Doctor

0 %

Increase in Bookings

Jericho Integrated Health is a team of nine health and wellness practitioners including naturopathic doctors, RMT’s, osteopaths and reflexologists specializing in personalized medicine and pain management.

What it’s Like to Work with Us

Our services are designed to uncover deeper issues that result in real business impact when resolved.

Though we use paid tools to automate repetitive tasks, we don’t provide automated push-button services. These tools have their limits, we use them but don’t take them as gospel. We lean on our experience and technical expertise to interpret and prioritize issues to focus on what actually makes an impact.

Most SEO agencies focus too much on a technical audit. All of our engagements start there, as fixing technical issues gives us a solid foundation, but our experiences have shown there’s so much more to SEO.

Our research helps u understand the search behavior and psychology of your best customers. Combined with data analysis and our experience, we discover the most valuable keywords to target and the best opportunities that affect the bottom line.

Here’s what that looks like:

Big Cedar’s Five-Step Process to SEO

Step 1: Onboarding & Target Audience Discovery

First we want to understand where you currently stand, where you want to go, and we’ll measure success. We do this by:

Sending an onboarding questionnaire to securely get the logins we need (Google Search Console, Google Analytics, website back-end). We can also help install these.
Setting up a shared workspace to keep files and project progress visible for you to tap into when you choose.
Asking you questions to understand your ideal client and to align with your goals and KPI’s.

Step 2: Website Audit and On-Page SEO

Next, we look at your site from the customer’s point of view:-

Is the site easy to navigate?
Are the call to actions (e.g. buttons) clear?
Does the UI and UX help or hinder conversions?
Does your messaging and copy align with your goals?

Then we analyze your site with all the tools at our disposal. This includes:

Technical SEO Audit: spam check, http vs https, internal linking, website structure, sitemaps, page speed, mobile, orphan/zombie pages.
On-page SEO Audit: are meta tags optimized? Images compressed? Keywords used strategically? The header hierarchy is logical? Pages have the correct schema markup and are optimized for Google features like Featured Snippets?

Step 3: Off-site SEO & Backlink Analysis

In this step we look at external factors that affect SEO that help search engines determine the level of experience, expertise, authority and trust of your site. This includes:

Local SEO analysis: Is the Google My Business page optimized and on the map pack? Are online NAPs (Name Address Phone citations) consistent?
Are your social media channels connected and linked correctly? Are you making the most of each platform to direct traffic to your site?
Backlink analysis: Google’s algorithm puts a lot of weight into the quality and quantity of sites that link TO you. For instance, if you get a link from Wikipedia or a national newspaper, this will greatly help rankings. Here we analyze which sites contribute the most to your rankings, what sites your competitors are getting links from, and also what opportunities there are for links.

Step 4: Competitive Analysis & Keyword Research

Ranking for your target keywords is the point of SEO. We dig deep into what’s working best for your competitors and mine the data for the best opportunities to outrank them. This includes:

Content gap analysis: if your top competitors rank for keywords you are not, we should also rank for them
Content opportunities: valuable keywords we can realistically rank for based on your resources
Analyzing search intent: we don’t want traffic just for traffics sake – we want quality users who convert

Step 5: SEO and Content Action Plan

In addition to the quality of recommendations, our action plans set us apart. The plan is designed to give you clarity on how to move forward with your SEO and includes:

A prioritized list of issues that are holding the site back
A description of the impact of every issue and the resources required
Expert performance and content recommendations

Our SEO Starter Package includes all steps. A basic audit includes Steps 1-3.

What do SEO Services Cost?

SEO is an investment. Just as you’d spend on business development to acquire more leads, think of SEO and content strategy as your sales people working for you around the clock, 24/7.

SEO often grows exponentially – a great piece of content will keep a steady stream of leads coming years down the road.

SEO Audit Only

An audit to check that no technical issues are holding you back.

$1,180

Technical SEO Audit

Search Console setup

Crawl & indexing check

Site structure & sitemap

On-Page SEO analysis

Broken link check

Site speed & performance

Image analysis

SSL Security & Redirects

Duplicate content

Mobile usability check

SEO Starter Package

SEO fundamentals, competitor analysis, opportunities and a plan.

$2,500

Everything in an SEO Audit plus:

SEO Action Plan

Competitor analysis

Keyword research

Internal linking optimization

Best opportunities report

Backlink analysis

Local SEO optimization

Site schema optimization

Content analysis of top 5 pages

3 new content recommendations

Custom SEO Packages

SEO & content strategy for complex sites, e-Commerce, and larger websites.

Starting at

$5,500

Everything in the Starter Package plus:

Conversion optimization audit

Content strategy plan

5 content briefs

Outreach / backlink recommendations

Google Analytics traffic analysis

Technical Implementation

Content analysis of top 15+ pages

10+ new content recommendations

These prices are estimates in CAD$. Audit & Starter Packages are based on a 5-page brochure-style site.

"I’m so happy that I finally found a SEO specialist that I can rely on. If you work with Victor, you will not be left in the dark. Everything is well organized and transparent. Thank you, Victor, for your professionalism and dedication to your clients. I look forward to our next project!”

Vicky Katsarova, CEO

High Net Worth Immigration

Questions? Get in Touch.

Reach out and we'll help you better understand SEO and how it can elevate your organization.

How Long Does SEO Take?

It’s a big red flag when we hear promises around timelines with SEO.

SEO results depend on several factors including:

The level of competition in your niche
The amount of traffic your site receives
How often you’ve published new content
How much content you already have
What keywords you’re trying to rank for

How much optimization your site needs
The age of your domain (new sites take longer to rank)
The quality of your backlinks
How well you execute your optimization strategy

Most often, it takes 3 to 6 months to see results, but it is unique to the situation. We’ve seen movement a a few weeks, particularly after resolving technical SEO issues like those caused by site migrations or domain name changes.

SEO in a Nutshell

SEO is the process of making changes to improve search rankings to get in front of the people you’re trying to attract – your ideal clients.

Google has over 200 ranking factors, but at its core, it’s trying to deliver the best result to a user’s question (aka search query) in the fewest clicks (and sell Ads, but that’s another topic).

Part of SEO is helping search engines (Google being the big one) find your content more easily by optimizing the site and page structure. This is technical SEO and on-page SEO in a nutshell.

Another part of SEO is building backlinks and a content strategy to capitalize on opportunities based on data and research.

Before kicking off a major marketing initiative like a content push or website redesign, establish a solid foundation with an SEO audit and set up your website for success.