Case Study

#1 Ranking for a Dental Clinic

0

target keywords
ranking in the top 5

# 1

increase in
organic traffic

0 %

fully booked within
six months of launch

Dr. Mieri Han Dental Center

Jericho Integrated Health is a team of nine health and wellness practitioners including naturopathic doctors, RMT’s, osteopaths and reflexologists specializing in personalized medicine and pain management.

Services Provided: Health and Wellness

Location: Hamburg, Germany

Industry: SEO, Web Design, Branding

The Challenge

As a newcomer to the municipality of Rellingen with established dental centers, the task was obvious – to fill up the booking calendar with great clients. In addition, due to legal naming issues, the practice and domain name had to be changed.

Course of Action

When we started the project, we learned Dr. Han had already arranged to take over a smaller practice whose owner was retiring. Rather than starting from scratch, we convinced her to add to the contract to take over the existing website. The old site had not been updated in years and was not functioning on mobile, but it did have solid domain age and ranked for some keywords. We managed the domain redirect and created a landing page targeted to clients from the old practice to capitalize on the existing search position. The transfer went smoothly and then the work was to improve the ranking.

Not being writers and having no marketing resources, especially when creating a new practice in a new building, we wanted to create an SEO strategy that required minimal effort.

Dr Mieri Han WordPress screenshot

Google search traffic, average search position

The strategy included:

  • Highlighting their stellar online reviews, increasing conversion rates.
  • Keyword research to identify keywords competitors were ranking for that they were not, and adding relevant content resulting in increased organic traffic.
  • Creating nested service pages for specific procedures to rank for those searches.
  • Identifying people searching for bilingual dentists, and creating content around it.
  • Researching user demographics and discovering that many were coming from neighboring towns, so we added those towns to the site and in metadata to better target those searchers.
  • Advice on Google My Business and other tactics to improve local SEO resulting in being featured in the map pack and higher visibility with the site link SERP feature.

 

Dr. Han continues to be one of our best clients, and we’re thrilled to see them grow into the best dentist in the Hamburg area.

"I was impressed with Victor’s professionalism and service. I was on a tight deadline and was concerned about the time difference, but that was put to rest as he was always accessible and communicative. Victor developed a clear action plan and strategy for our takeover of another dental practice. His suggested SEO tactics that I’d not considered allowed us to exceed our existing search ranking for local dentists in my area. I’d work with him again in a moment.”

- Dr. Mieri Han

Rellingen Dental Practice

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