Case Study

856% Increase in Organic Traffic for 2Loops

0 %

increase in organic
traffic in one year

0

11 target keywords
in the top 10

0 %

increase in ecommerce conversion rate

2Loops Thumbnail

2Loops.ca

2loops.ca Family Store is a zero waste community and clothing retailer, taking used clothing donations and reselling them through their Shopify storefront.

Services Provided: eCommerce, Retail

Location: Vancouver, BC

Industry: SEO, Web Design, Email Marketing

The Challenge

As a new player in the competitive children’s clothing industry, 2Loops struggled with awareness and getting traffic to the new site created with BC’s Launch Online grant. They needed help with marketing and to structure the Shopify site to rank on search.

Course of Action

First, the default Shopify template was difficult to use from a customer’s perspective, which also makes it hard for Google. We made customizations to the Debut theme and redesigned the category pages to improve usability and SEO.

To increase awareness, we designed a newsletter template and provided content suggestions that would interest their target audience, young families in Vancouver. We also identified which local media outlets and blogs would be best for outreach, and provided content briefs for sponsored posts which resulted in an instant and sustained boost in traffic.

We also created a marketing strategy that improved engagement. This included:

  • Implementing a marketing automation system
  • Creating SOP’s for speeding up adding products and posting on social media
  • Creating a credit system to increase donations
  • Seasonal promotions with coupons
  • Highlighting new items to increase turnover
2loops Shopify screenshots
+856% increase in organic traffic in one year​

Growth in Website Traffic

“I genuinely love working with Victor. We really appreciated his guidance in creating our Shopify store and patience in explaining the technical parts. His recommendations to setup the store and on which integrations to use helped us launch our online store with momentum. He has a lot of knowledge and listened to our needs – highly recommended!”

- Aïda Soldevila

2Loops.ca Family Store, Vancouver

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