Case Study

412% Traffic Growth = Consistent Leads for a Vancouver CPA Firm

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Keywords Ranked #1

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Leads via Contact Form

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YoY Organic Traffic Growth

Purpose CPA

Purpose CPA is a small Canadian accounting firm competing in one of the most competitive digital landscapes: tax and financial services. Larger players like TurboTax, the CRA, and national firms dominate the search results, making it nearly impossible for a local firm to stand out.

Services Provided: Content Marketing, CRO, Website Redesign

Location: Vancouver, BC

Industry: Accounting & Finance

The Challenge

The firm came to us with a clear goal:

Grow organic traffic without a big ad budget
Win rankings against larger competitors
Turn their website into a real lead engine

Course of Action

We focused on SEO strategies that give small firms an edge:

Target audience discovery: Identified search intent across individuals, contractors, and small business owners.
Competitor analysis: Studied top-ranking pages from the CRA, TurboTax, and large firms.
Keyword research: Found “cusp” keywords where Purpose CPA already ranked just outside the top 3, top 11-20, and 21-30.
Content strategy: Wrote strategic content briefs to improve and expand content to be clearer, more practical, and more useful than the competition.
On-page SEO: Cleaned up internal links, optimized on-page, and added custom infographics.

Over a 3-month sprint, with their part-time marketer we: