Google Analytics 4 / GA4 Migration Services and Consulting

Switching to Google Analytics 4 from Universal Analytics doesn’t have to be difficult. Our team has completed 30+ installations for small businesses in various industries. Make the move by the July 1st, 2023 deadline to ensure meaningful data is not lost.

Why Switch to GA4 Now?

The deadline to migrate to GA4 is July 1st, 2023. After that, Universal Analytics (UA or GA3), the old industry standard, will stop tracking data. The sooner you switch to GA4, the sooner you can start tracking data and the more historical data you’ll have to compare to. In addition, on Jan 1, 2024, Google will delete all historical UA data.

What’s the Difference Between Universal Analytics and GA4?

In short, Google sees the decline of cookie-based tracking, so GA4 uses a completely different tracking model for the modern web to prepare for the time when cookies become obsolete. Also, Google’s new measurement model uses AI and machine learning to give more insights into your data, and the new event-based model greatly simplifies how we track and report data.

How is GA4 better than Universal Analytics?

Google Analytics 4 gives a clearer picture of marketing impact with a new method of tracking that accounts for the modern user. No longer is the website the only source of interaction – customers may find you on Instagram, read your LinkedIn profile, then visit your site on their mobile before finally making a purchase on the desktop.

Not only does GA4 track these cross-device user journeys, but it also has custom audiences for more targeted marketing campaigns, and automated insights to help you make better decisions from your data.

To learn more, dive deep with our guide on everything you need to know about Google Analytics 4.

Will I lose my Universal Analytics data if I upgrade to GA4?

No, until July 1, 2023 you can use and collect new data in UA properties. But after that, you’ll have just six months to access this historical data before you must export it.

Can I Migrate from UA to GA4 Myself?

Creating a new GA4 property is not difficult – Google has a wizard that works well.

However, for most websites this is not enough as you may miss out on measuring the critical interactions on your website and you may not be maximizing the amount historical data being stored for later comparison.

In addition, if you’re not comfortable with Google Tag Manager, adding code to your site, or you don’t which default options to change in a new GA4 installation, it’s recommended to hire a consultant.

We recommend using Google Tag Manager (GTM) for new Google Analytics 4 (GA4) configurations. It has many benefits including easier tag management, future-proofing, improved interaction tracking, better testing tools, a versioning system, and much more.

Basic Package

Migrate and start tracking analytics in Google Analytics 4.


Reporting & Social Package

Measure and report on what marketing channels result in conversions.


eCommerce Package

Measure and report on customer purchases with custom dashboards.

Starts at


All packages are in Canadian $ and include:

  • Onboarding assistance to access your current Google Analytics, Google Tag Manager and website back-end.
  • Strategy call to translate your business objectives into trackable KPIs and metrics so you can better evaluate the performance of your website and digital campaigns

This pricing table is based on configurations for WordPress sites. Shopify, Wix, Squarespace, ShowIt and Hubspot websites have added complexities and are not included in the above estimates.

Companies We’ve Worked With

"I not only appreciate, but require personalized support and communication from people I hire, as I have a very unique custom product and niche clientele. Big Cedar delivered consistently and showed flexibility for changing needs, as well as competence in every area that we worked in.”

Nathan D.

Artisan & Musician, Salt Spring Island, BC

Advanced Google Analytics Consulting Services

We also provide GA4 consulting services for more advanced configurations including:

  • Custom dashboards and Looker / Google Data Studio reporting – one place to see all your metrics.
  • Exporting UA data (as of Jan 1, 2024 it will be deleted)
  • Cross platform tracking (i.e. clicks to Jane, Kajabi, Dubsado)
  • Conversion optimization services include SEO and website audits. 
ga4 waterfall

How long does it take to complete a migration to Google Analytics 4?

Each migration is unique, however for a basic “brochure-style” business website with no eCommerce, it will take 1-3 business days.

Sites with more interactive components, multiple platforms, opt-ins, ads and custom events to be tracked take longer. Read our GA4 guide to learn more.

How can Big Cedar help me make the switch from UA to GA4?

Big Cedar recommends our clients to keep their UA and install GA4 immediately so you can start tracking data in GA4 today and have historical data available for future comparisons. We recommend running GA4 in parallel to you existing UA, and exporting historical reports by the end of 2023 on a report-by-report depending on your KPI’s.

We work with small businesses across a wide array of industries with all levels of technical expertise. If you’re looking for help with your GA4 setup, contact us!

"The thing that stands out the most for me about Victor is his ability to put himself in other peoples' shoes. Even though he doesn't work in financial services. I felt like he understood what exactly I needed to attract my financial services clients."

Peter G

CFP & ESG Consultant, InformedESG

Learn about our Google Analytics Consulting Services

Big Cedar can help you migrate to GA4 before the July 2023 deadline