Gettin’ Our Blog On

Content strategy, SEO, AI and marketing insights for growing professional service providers.

LLM SEO Optimization in 2025: A Comprehensive Guide for Small Businesses and Marketers

How does AI affect SEO? This is the question I’ve been asked the most in my marketing agency this year. We use AI everyday at Big Cedar, and I’ll share what I’ve learned and where I think it’s going, and how that affects small businesses.

SEO, AI, Content Strategy

9 min read

April 10, 2025

Marketing, AI

3 min read

How to Stay Ahead in an AI-Driven Marketing World

2025 will be known as the year AI changed everything. Learn 7 practical steps to integrate AI and AI Agents into your business to stay on top.

April 3, 2025

Victor Lai

SEO

4 min read

SEO News Recap for SMB Owners: Q1 2025

A recap of Q1 SEO news and what it means for SMBs including the rise of AI Agents, shopping in Perplexity and new features in Maps and Gemini 2.5.

April 1, 2025

Victor Lai

Marketing

4 min read

Vlog Thumbnail Optimization: Best Practices for Maximum Engagement

Explore what Creator Mode is, what it does, what the benefits are for your LinkedIn profile, and how to activate it so you can stay top of mind with your target audience.

March 7, 2025

Victor Lai

SEO

4 min read

SEO News Recap for SMB Owners: Q4 2024

A recap of SEO news including Google’s HCU reversal, new AI features in search, the trends in voice search, local SEO, and how it affects small business.

January 1, 2025

Victor Lai

SEO

4 min read

SEO News Recap for SMB Owners: Q3 2024

The release of ChatGPT Search, site reputation abuse crackdowns, helpful content updates and an SEO prediction.

November 8, 2024

Victor Lai

SEO

4 min read

SEO News Recap for SMB Owners: Q2 2024

A recap of SEO news and how it affects SMB's including Google’s big leak, and the end of continuous scroll and a change in paid search attribution in Google Analytics.

July 3, 2024

Victor Lai

Analytics, Marketing

5 min read

Google Analytics 4 Email Automations

Make the most of your data by taking advantage of Google Analytics 4’s (GA4) enhanced email automation features.

April 25, 2024

Erica Yu

Marketing

4 min read

CanExport SMEs How-to Guide for a Successful Application

A step-by-step guide on how to apply for the CanExport SME $50k grant. Learn about the requirements with screenshots from an actual application.

April 24, 2024

Erica Yu

Marketing

12 min read

CanExport $50k Funding – A Guide to the SME Export Grant

An updated summary for Canadian businesses to find tech and hiring grants in 2024. Links included.

April 24, 2024

Erica Yu

SEO

4 min read

SEO News Recap for SMB Owners: Q1 2024

Q1 2024 SEO news recap with insights on how it affects SEO strategy and Google rankings, written for business owners from a holistic growth marketing lens.

March 29, 2024

Victor Lai

Marketing

5 min read

Canadian Small Business Grants for Digital Transformation (2024)

An updated summary for Canadian businesses to find tech and hiring grants in 2024. Links included.

January 10, 2024

Erica Yu

Marketing

5 min read

Make the Most of LinkedIn Creator Mode

Explore what Creator Mode is, what it does, what the benefits are for your LinkedIn profile, and how to activate it so you can stay top of mind with your target audience.

December 19, 2023

Erica Yu

Marketing

3 min read

Updates to CDAP Boost Your Business Technology

The Canadian Digital Adoption Program's (CDAP) recent improvements are designed to make it easier for SME’s to apply for the grant, and give SME’s additional funded work placements to implement their CDAP plans.

November 29, 2023

Erica Yu

Content Strategy

10 min read

Repurposing Content: The Key to Consistent Content Creation

Learn how to easily reuse existing content to increase your publishing speed to expand your research by attracting people from multiple channels.

June 5, 2023

Victor Lai

SEO

10 min read

What is Google E-E-A-T and How Does it Impact SEO?

Outlining Google's new E-E-A-T search guideline to provide an inside look into Google's algorithm, with tips on optimizing your website and search rankings.

January 13, 2023

Erica Yu

SEO

26 min read

The Ultimate Guide to a Successful SEO Audit

A comprehensive SEO audit can uncover hidden opportunities and issues that are holding back your search rankings. Learn about the different types of audits and the tools you need to perform them.

January 12, 2023

Justin Borge

Analytics

4 min read

Essential GA4 Admin Settings to Configure

Leaving GA4 with its default settings can lead to missing data and insights. We'll walk you through the essential admin settings that are often overlooked.

January 11, 2023

Victor Lai

SEO, Content Strategy

18 min read

14 Proven Ways to Increase Website Traffic (For Free)

Tactics and strategies to get more quality traffic, including proven content and SEO strategies and tactics to get ranked higher.

December 12, 2022

Justin Borge

Analytics

15 min read

Everything You Need to Know About Migrating to Google Analytics 4

A comprehensive guide on GA4 including the key differences with UA, why you need to migrate before July 2023, installation via GTM, and getting started with GA4 reports.

December 5, 2022

Justin Borge

Gettin’ Our Blog On

Have a Project in Mind?